The Experts Club Information and Analytical Center conducted a study of the Bulgarian real estate market, which found that foreigners are actively buying up housing in Bulgaria, accounting for a significant share of transactions in the real estate market, according to local industry associations and agencies.

According to the Bulgarian Real Estate Association, in 2024-2025, the greatest interest will be shown by citizens of the United Kingdom, Germany, Greece, Israel, Romania, and Ukraine. The most sought-after properties are located on the Black Sea coast (Varna, Burgas, Nessebar) and in mountain regions popular for winter tourism (Bansko, Pamporovo).

Top 10 countries of buyers of real estate in Bulgaria (2024-2025):

• United Kingdom
• Germany
• Greece
• Israel
• Romania
• Turkey
• Italy
• Russia
• Ukraine
• Poland

Experts note that foreign demand is driving price growth: over the year, the cost of housing in seaside resorts has increased by an average of 8-10%, and in Sofia by 6-7%. Apartments in new mid-range buildings (from €60,000) and apartments for rent to tourists remain popular.

Ukrainians are firmly established in the top ten foreign buyers: their interest is driven both by temporary relocation due to the war and by investment motives – the possibility of renting out housing in resort towns.

At the same time, analysts predict further growth in demand from citizens of Ukraine and Israel, as well as a revival of interest from EU countries, where housing prices are significantly higher than in Bulgaria.

Bulgaria real estate

Last modified: September 28, 2025